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A Peek Behind the Curtain: Conversations With the Dealers
5-Part Virtual Series

Time: 12 - 1:30 pm EST

Date: 5 Wednesdays: January 24 - February 21, 2024

Host: Christie's Education

Cost: $600

 

Geared toward the curious collector or inquisitive photographer, this class goes behind-the-scenes to offer personal conversations with prominent photography dealers across the US representing a range of work from the ‘classics’ to contemporary to alternative process. During the first class, the instructor sets the stage, providing her inside perspective as a pioneer collector to discuss the questions collectors should ask a gallery and the due diligence needed before buying a photograph -- from signature indications, limited vs. open editions, to negative vs print date. In each of the following four classes, dealers from Fraenkel Gallery (San Francisco), Gagosian Gallery (Manhattan), Higher Pictures Generation (Brooklyn), and Stephen Bulger Gallery (Toronto), discuss the gallery’s "brand", how they discover new talent, the process of setting prices, and the challenges of running a gallery today.

Enter PHOTO15 for a 15% discount. 

Go to the registration form, hit 'Promo Code' then hit 'Apply.'

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Finding a Gallery to Represent You 
8-Part Virtual Series

Time: 12 - 2 pm EST

Date: 8 Tuesdays, March 5 - April 23, 2024

Host: International Center for Photography

Cost: $545

 

Taught by a pioneer collector and Chair of ICP's Collections Committee, this class is designed for photographers with a body of work ready to be shown. The 8-part series provides hands-on strategies and practical tips on gaining representation, advancing your practice, and getting your work collected. Each week, we focus on a different subject, ranging from the questions collectors ask to how to promote and brand yourself to how to find the ‘right’ gallery.  We end with peer critique of your "elevator speech" while showing work and promotional materials. Students become more aware of how the art world works, how to better access it, and best practices when approaching a gallery.

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You've Created The Art, Now Learn How To Sell It

Part 1
Inside the Collector’s Mind - How To Access The Fine Art Market
8-Hour Virtual Seminar

Time: 10 am - 6 pm EST

Date: March 13, 2024

Host: The American Society of Photographers

Cost: $149 Members | $199 Non-Members

 

Want to go inside a collector’s mind and get tips on how to access the commercial photo market? This unique virtual class, taught by a collecting pioneer (and chair of two museum acquisition committees), offers photographers strategies to get their work shown. We begin with a rare peek into the building of a private collection, where collectors shop, the questions they ask (regarding pricing, editions, condition, print vs negative), and how those considerations impact an artist's practice. We offer advice on how to find the ‘right’ gallery and what to do… and what NOT to do… along with the questions photographers should ask! We'll talk about online platforms, benefit auctions, galleries and how to best present at a portfolio review. Finally, because how you talk about your work is almost as important as making it, we’ll teach you how to write and speak about your photographs as well as brand, market and talk about yourself more effectively. Students will walk away more aware of how the art world works, how to better access it and gain the confidence to dive in. Abundant handouts provided.

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You've Created The Art, Now Learn How To Sell It

Part 2
Now It's Your Turn - How To Present Your Business Card & Elevator Speech

7-Hour Virtual Seminar

Time: 10 am - 5 pm EST

Date: March 27, 2024

Host: The American Society of Photographers

Cost: $300 Members | $350 Non-Members 

 

For Part 2, we dive even deeper! Students take what they’ve learned in Part 1 and apply it to their own branding materials and communication tools, analyzing both their written and verbal skills. Photographers often work solo, rarely talking about their work. However, in order to get images seen, photographers must learn to talk to their peers as well as collectors, curators and dealers. While showing work for peer critique, students will present their business card, website, and give a 10-minute ‘elevator speech’. This daylong virtual session will prepare photographers for the commercial market. Students will improve their story-telling techniques, feel more confident when talking about work in front of the professional community and gain specific skills to navigate the commercial marketplace. Limited to 12 students.

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Upcoming Workshops

Upcoming Workshops

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