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Photography Market 
Services For Collectors

Overwhelmed by the growing photography market? 

Scared you’ll make a mistake?

Don’t know where to begin?

Let us help you become a smart/er and more confident photography collector! 

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Visit to the Howard Greenberg Gallery

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Visit to the Yancey Richardson Gallery

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Visit to Gitterman Gallery

Advising

We provide unbiased personalized advice for collectors, focusing on each client’s personal needs. We guide

clients through the process of acquiring work and thoroughly vet possible acquisitions, whether from

galleries, art fairs or auctions. Collectors – no matter nascent or more seasoned -- learn the do's and don'ts of

the market in order to make smart acquisition decisions.

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We offer:

  • Unbiased advice with an educated yet neutral eye.

  • Inside perspective by a highly recognized and well-respected collector.

  • 40 years of collecting experience.

  • Long-term relationships across the profession – from curators, commercial dealers, auction specialists to critics and museum directors.

  • Acquisition strategy, no matter the budget.

  • Meticulous due diligence for both primary and secondary market images including negative / print date, provenance and condition.

  • Negotiation and interface with galleries on the client’s behalf.

  • Recommendations on insurance, inventory management, framing and installation.

  • On-site assistance with installation from apartments to vacation homes to corporate offices.

  • Personalized gallery, art fair and auction house visits to meet with dealers / auction specialists to look at images up-close.

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Contact us for more information.

Private Visits

We conduct on-site and virtual private behind-the-scenes visits to galleries, auction previews, art fairs, artist

studios and private collections. A personalized itinerary is created to align with each client’s interests and

collecting goals.

Artist Salons

We offer exclusive "Artists Salons" to provide insight on contemporary photographers and the market. These

unique experiences offer the ability to view images firsthand and discuss the marketplace with both artists

and leaders in the field in an intimate photography-filled setting.

Workshops

Designed for the beginner to the more experienced collector, we offer a bird’s-eye-view of the market as well as a deep dive into the fundamentals of the market. We equip students with the knowledge to buy with confidence and the tools needed to become a smart and thoughtful collector. Visits to galleries, art fairs and/or auction previews often round out the experience.

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Topics:

  • Where to shop

  • For-Profit vs. Non-Profit resources

  • Questions to ask before spending a penny

  • Buying tips: galleries vs art fairs vs auction houses

  • How to buy at auction 

  • Pricing 

  • Vintage vs. later prints 

  • How to decipher markings: signatures, stamps, editions 

  • Administrative tips: appraisals, insurance, inventory management, framing, and installation

  • Virtual or on-site visits to galleries, art fairs and/or auction previews often round out the experience

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Testimonials

"Alice guides folks through the photo market using her connections, gaining backroom access to auction houses and galleries. Her knowledge is impressive, which she generously shares.”

— Emily Bierman

Global Head of Department, Photographs, Sotheby’s New York

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