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Photography Market
Services For Photographers

It is not enough for photographers to create work. Photographers also must know how to talk (and write) about their work when speaking with collectors, dealers and the market as a whole.

We help each photographer achieve their personal goals – whether to improve communication skills, develop a personal voice or help determine the right gallery.

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Private Consulting (in-person and virtual)

We help photographers:

  • Successfully talk about their work

  • Access and understand the market

  • Improve storytelling techniques

  • Craft written marketing tools (e.g., business cards, website, bio, artist statement) 

  • Write/improve website content

  • Identify and properly approach an appropriate gallery​

Contact us for more information


We offer immersive fact-filled non-stop workshops (in-person and virtual). We go ‘inside the collector’s mind’ to help photographers understand how collectors think and the questions they may ask. We then take a deep dive into how to present at a portfolio review, how to access the marketplace, and, most importantly, how to communicate about images. We critique each photographer’s communication tools from written marketing material to a spoken "elevator speech" in a hands-on learning format. 


  • Navigating the marketplace

  • Inside the collector's mind -- how they think, where they shop, the questions they ask

  • Editioning

  • Pricing

  • How to find the right gallery -- the questions to ask, what to do and what not to do

  • Portfolio reviews: how to choose the best one for you and tips on how to present

  • Developing your voice/storytelling techniques


"Alice’s energy and enthusiasm are infectious. Her marketing knowledge helps any photographer get work out into the marketplace.”

— Susan Meiselas

Magnum Photographer

President, Magnum Foundation

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