corporate sponsorship workshops
for non-profits
We offer workshops to non-profit groups, offering abundant tips, tools and strategies to successfully secure a corporate sponsor. Worksheets include how to create a fact sheet, menu of sponsorship opportunities, evaluation report and identify tangible and intangible benefits.
learn how to:
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Align your needs with sponsor objectives
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Think more strategically
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Navigate the corporate mind-set
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Present yourself as "right for business"
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Package an effective case for support
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Sell benefits
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Negotiate smarter
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Avoid mistakes once you have the money
topics:
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Philanthropy vs. Sponsorship
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Cash vs. In-kind donations
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Tangible vs. intangible benefits
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Identifying sponsor goals
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How to get in the door
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Tips to a successful meeting
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How to write more effectively:
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Fact Sheet
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Sponsorship Menu
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Benefits
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Final Report
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How to choose the "right" sponsor
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Evaluation techniques
format
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3-hour "best practices" presentation
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3-hour session to create your own sponsorship package
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One full or two half-days
questions to ask:
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Who are your logical prospects? Why?
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Who are current business vendors?
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What are your tangible and intangible benefits?
who should attend?
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Development, Marketing, Administrative and Executive Directors from small, medium or large institutions
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New-to-the-field or seasoned professionals
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Volunteers or members of Board of Directors
testimonials
"Thumbs up – Alice has the teaching but more importantly the in-the-trenches hands-on experience."
— Chief Operating Officer
Greater Philadelphia Cultural Alliance
