Photography Marketplace – Classes

We offer a non-stop, fact-filled “boot camp” which provides a bird’s eye view of the fine art photography marketplace. The class includes buying tips, where to shop, questions to ask and issues to avoid. Proper due diligence is the key to becoming a smart collector and to buyer success. You’ll walk away with a greater understanding of the photography marketplace and the tools to become a thoughtful collector.

You’ll walk away with a greater understanding of the due diligence needed and the tools to become a smart collector. Site visits to galleries, auction previews, art fairs, non-profit spaces and private collections, along with “looking assignments”, round out the experience. Click here for the Collector Profile, February 2014, Art + Auction.

Topics Include

• Understanding the fine art photography marketplace
• How collectors think, buy and build collections
• Editioning your work
• Pricing considerations
• How to find the right gallery
• Leveraging non-profit benefit auctions as a ‘portal’
• How to present at a portfolio review
• How to write an artist statement
• Tips to create a strong business card
• Simplifying your communication tools: website, artist statement, business card, printed materials
• Tips how to get work out into the marketplace

Who Should Attend

• New-to-the-field or seasoned collectors
• Those thinking about collecting photography
• Museum and other non-profit professionals
• Photographers interested in the commercial marketplace
• Volunteers, museum trustees, those involved with photography museums or institutions with photography collections

Handouts / Format

Handouts: Abundant tips, tools, and strategies to begin to collect photography. Takeaways include reference list, glossary, slide presentation, catalogs and much more!

Format: The format is flexible: a Full Day “Boot Camp” (including classroom presentations and site visits); Half Day (classroom only); or Multi Session (2 classroom sessions, “looking assignments,” visits to galleries, art fairs, auction previews, private collections, etc.).

We go “inside the collector’s mind” with an emphasis of how collectors think, buy and build collections Workshops are geared to photographers with a growing body of work who want to get out into the marketplace.

A non-stop, fact-filled ‘boot camp’ which critiques your own communication tools – including your ‘elevator speech’, business card and your written materials in order for you to better communicate with collectors, galleries and the general public.

Topics Include

• How collectors build collections, where they shop and questions they ask
• Insight into the commercial photography market today
• Getting out into the marketplace
  • How to participate in portfolio reviews
  • How to meet the dealers
  • Honing your “elevator speech”
  • Creating meaningful communications tools
  • Choosing a gallery which might show your kind of work
  • Getting on a collector’s radar screen

Who Should Attend

• Photographers with a growing body of work looking to get out into the market
• Those interested in learning about how collectors think and build collections

Format

• Full Day “Boot Camp” (including classroom presentation and guest speakers)
• Multi Session (classroom presentation, “presenting assignments’’, guest speakers, special behind-the-scene visits)