For Collectors
You’ll walk away with a greater understanding of the due diligence needed and the tools to become a smart collector. Site visits to galleries, auction previews, art fairs, non-profit spaces and private collections, along with “looking assignments”, round out the experience. Click here for the Collector Profile, February 2014, Art + Auction.
Topics Include
- Understanding the fine art photography marketplace
- How collectors think, buy and build collections
- Editioning your work
- Pricing considerations
- How to find the right gallery
- Leveraging non-profit benefit auctions as a ‘portal’
- How to present at a portfolio review
- How to write an artist statement
- Tips to create a strong business card
- Simplifying your communication tools: website, artist statement, business card, printed materials
- Tips how to get work out into the marketplace
Who Should Attend
- New-to-the-field or seasoned collectors
- Those thinking about collecting photography
- Museum and other non-profit professionals
- Photographers interested in the commercial marketplace
- Volunteers, museum trustees, those involved with photography museums or institutions with photography collections
Handouts / Format
Handouts: Abundant tips, tools, and strategies to begin to collect photography. Takeaways include reference list, glossary, slide presentation, catalogs and much more!
Format: The format is flexible: a Full Day “Boot Camp” (including classroom presentations and site visits); Half Day (classroom only); or Multi Session (2 classroom sessions, “looking assignments,” visits to galleries, art fairs, auction previews, private collections, etc.).
For Photographers
A non-stop, fact-filled ‘boot camp’ which critiques your own communication tools – including your ‘elevator speech’, business card and your written materials in order for you to better communicate with collectors, galleries and the general public.
Topics Include
- How collectors build collections, where they shop and questions they ask
- Insight into the commercial photography market today
- Getting out into the marketplace
- How to participate in portfolio reviews
- How to meet the dealers
- Honing your “elevator speech”
- Creating meaningful communications tools
- Choosing a gallery which might show your kind of work
- Getting on a collector’s radar screen
Who Should Attend
- Photographers with a growing body of work looking to get out into the market
- Those interested in learning about how collectors think and build collections
Format
- Full Day “Boot Camp” (including classroom presentation and guest speakers)
- Multi Session (classroom presentation, “presenting assignments’’, guest speakers, special behind-the-scene visits)