Photographers: Are You Tongue-Tied Talking About Your Work?

Making Work … Now What?
Getting Out into the Art World

May 30 – May 31, 2020
International Center of Photography
10-5 each day (EST)
Cost: $355

How to Talk the Talk: Creating Your Brand and
Communicating About Your Work

June 6 – June 7, 2020
Maine Media Workshops + College
10-5 each day (EST)
Cost: $345

Go inside the collector’s mind…remotely !

If you’re a working photographer — no matter artist, photojournalist, hobbyist, or something in between — join us for one of our upcoming 2-day workshops.

Day #1 we begin with an in-depth presentation, going “inside the collector’s mind” to better understand where collectors shop, the questions they ask and the issues to building a collection. We’ll offer advice on how to find a gallery, what not to do, and how to protect yourself. We’ll talk about the importance of online platforms, benefit auctions, and offer abundant tips on how to best present — and be remembered — at a portfolio review .

Finally, because how you talk about your work is almost as important as making it, we’ll teach you how to write and speak about your photographs … And be remembered!

Topics covered:
Pricing
Editioning
Finding the right gallery (including tips on what to do …. and not to do).
How to create a strong business card and memorable ‘elevator speech’
Powerful storytelling techniques
Creating ‘your brand’

Day #2 drills down to each photographer’s own branding materials. We analyze your communication tools, both written and verbal. For peer critique, you will share and ‘defend’ your business card as well as present a 5-minute ‘elevator speech’ while showing your work in front of the class. Students will share their images and business cards through screen sharing (using either Keynote or PowerPoint presentations converted to PDFs.)

Abundant handouts provided.

These workshops are for the photographer with a growing body of work looking to get images seen as well as improve how to communicate about them.

 

Click below for more information and to register:

Making Work … Now What?
International Center of Photography
How to Talk the Talk: Creating Your Brand and
Communicating About Your Work
Maine Media Workshops + College