Making Work… Now What? Tips to Getting out into the Marketplace with Alice Zimet

Making Work… Now What? Tips to Getting Out into the Marketplace with Alice Zimet

Offered by the Los Angeles Center of Photography

6-part virtual series
September 14 – October 16, 2022
Wednesdays 1 – 3 pm EST (10 am – 12 pm PST)

Price: $675

Click here to register

This class is designed for photographers with a body of work ready to be shown and covers how to effectively communicate about that work to make it more marketable. We first go “inside the collector’s mind” to better understand where collectors shop, the questions they ask (regarding pricing, editions, condition) and how those considerations impact working photographers today. We’ll then offer advice on how to find a gallery, what not to do, and how to promote yourself. We’ll talk about the importance of online platforms, benefit auctions, and offer abundant tips on how to best present at a portfolio review. Because how you talk about your work is almost as important as making it, we’ll teach you how to more effectively write and speak about your photographs. Finally, we’ll drill down to each photographer’s own branding materials analyzing both your written and verbal skills, to help get your images seen as well as improve your story-telling techniques.

At the end of class, students will be expected to present their business cards, websites, and a ten-minute ‘elevator speech’ for critical feedback.