Topics - Corporate Sponsorship Training

• The Difference Between "Philanthropy" vs. "Sponsorship"
  
  
• Common Sponsorship Motivations
  
  
• Buying Tangible and Intangible Benefits
  
  
• What Can You Offer Beyond Cash
  
  
• What Does a Charity Really Have to Offer You
  
  
• How to Find the Right Partner
  
  
• Selection Process: Creating a Set of Criteria + Benefits
  
  
• Evaluation Techniques
  
  
• 12 Ways to Use Sponsorship to Drive Business (real-life case studies)