11 TIPS HOW SPONSORSHIP CAN DRIVE BUSINESS

1. Co-Sponsor
   Create Business-to-Business opportunities. Partner with another
   company where you'd like closer access.
   
   
2. Showcase Products and Services
   Nothing wrong with samplings before the right audience.
   
   
3. Access Government Officials
   Whether on the local, state or federal level, remember to cultivate the 'gatekeepers'.
   
   
4. Cultivate Prospects
   Use entertainment to source clients, not just existing customers.
   
   
5. Use Benefits to Show Your Appreciation
   Cement customer loyalty by passing on those benefits to clients.
   
   
6. Spotlight an Executive
   Piggy back off of a colleague's special visit.
   
   
7. Thank Referrals and Sources
   Always invite those who refer business and other 'centers of influence'.
   
   
8. Penetrate a Geography
   Use sponsorship to expand into a new market.
   
   
9. Penetrate a Demographic Audience
   Probably the easiest way to leverage a sponsorship.
   
   
10. Cross Market Internally
    Maximize the expense by involving other lines-of-business.
    
    
11. Don't Forget Your Employees
    Get your employees involved. Reward them with special benefits to
    boost morale and encourage retention.