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“Sephora needed a philanthropic initiative that made strategic sense. Alice immediately set to work with instant results and identified a charity that operates on children’s facial deformities. How innovative to link this to our mission -- the business of beauty. Alice created a “cause marketing” campaign with the launch of a new product, a lip balm. And with the sale of each lip balm, thousands of children are helped around the world.” (click here for article)

Tanya Pushkine Rojas
Director, Cultural and Philanthropic Affairs, Sephora USA

 

 

 

 

HOW WE HELP CORPORATIONS

We help corporations use the arts to grow their business.

Our goal is to help turn sponsorship dollars into a profitable part of the business plan.


WE CAN HELP YOU TO:

Institutionalize your program, clarify objectives, standardize procedures and measure results.

Negotiate and buy valuable assets - both tangible (e.g., tickets or ads) and intangible (e.g., access to the board of trustees or exclusive events that money cannot buy).

Evaluate proposals.

Negotiate smarter and think more strategically in order to spend more effectively and leverage to the maximum.

Create a set of desired benefits that you want from your sponsorship.

Create a set of selection criteria to help identify the right project to meet your specific business needs.

Identify a "non-traditional" speaker (eg, museum director or well known performer) for your client hospitality, educational training and entertainment needs.

Avoid common problems once you've committed the money.

We also offer specialized training and seminars on the fine art of Sponsorship Marketing.