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Clients |
| Corporate
Highlights |
| US
Nonprofit Highlights |
| International
Nonprofit Highlights |
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“Sephora needed a philanthropic initiative that
made sense. Alice immediately set to work with instant
results and identified a charity that operates on children's
facial deformities. How innovative to link this to our
mission -- tj bisomess pf beauty. Alice created a "cause
marketing" campaign with the launch of a new product,
a lip balm. And with the sale of each lip balm, thousands
of children arehelped around the world."
Director, Cultural and Philanthropic
Affairs, Sephora USA |
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BOARD PLACEMENT
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Fleet Bank Private Clients Group
Created a program to strategically place executives on nonprofit
boards as vehicle to deliver closer access to affluent targets across
the Mid Atlantic Region (NYC, Long Island, New Jersey, Pennsylvania).
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The Chase Manhattan Bank
Placed executives on the boards of the International Center of Photography,
Roundabout Theatre, Martha Graham Dance Company, Carnegie Hall,
Paul Taylor Dance Company, Young Playwrights Inc., WNET, San Francisco
Opera and many more.
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CAUSE MARKETING
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Sephora USA (group LVMH)
Developed national cause marketing campaign (across 39 states) to
benefit a children's medical charity. Strategy centered around new
product development and launch of Sephora.com with 58 million media
impressions generated
within the first 10 months. Over the past 5 years, since the Operation
Smile promotion began, over $1 million has been raised and the lives
of over 4,000 children around the world have been changed.
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PRODUCT PLACEMENT
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Pernod Ricard
Placed Pernod Ricard spirits/wines in front of an upscale demographic
audience at VIP events for the Orpheus Chamber Orchestra at Carnegie
Hall and the Gala at the Whitney Museum of American Art. Identified
unique venue to launch new brand at a prestigious 57th Street photography
gallery.
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| PRODUCT IDENTIFICATION / ROLL OUT
The Chase Manhattan Bank
Created and managed global sponsorship program to generate business
and brand awareness. Here are a few project highlights that generated
significant business:
- To penetrate a new European market, 200 Private Bank prospects
attended performance of Paul Taylor Dance Company.
Result: 16 relationships with $20 million in new deposits
acquired
in 2 months.
- To gain closer access to a government prospect, co-sponsored
the Paul Taylor Dance Company with Japan's Ministry of Telecommunications.
Result: Event solidified $80 million deal.
- To launch a new Mexican subsidiary, co-sponsored Jose Carreras
concert with major corporate client.
Result: Corporate account increased 30%.
- To cross-market and to offer client appreciation, Corporate
Finance and Private Bank co-hosted concerts around the world with
Cecilia Bartoli,
Tony Bennett, Jose Carreras, Placido Domingo, Kiri Te Kanawa,
Frederica von Stade and Dionne Warwick.
Result: Accounts under management increased over $1 billion.
- To increase "share of wallet", select retail customers admitted
free to the Guggenheim Museum.
Result: Of 40,000 visitors, 10,000 customers took advantage.
- To thank profitable clients, Credit Card offered free tickets
to the Martha Graham Dance Company.
Result: 12% response (3,500 + customers)
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“I worked with Alice globally and watched her use the
arts to significantly increase new and increased assets under
management. She is competent, professional and strategic and
can conceptualize from paper through extraordinary execution.”
James W. Zeigon
Retired Executive, Global Private Banking, The Chase Manhattan
Bank |
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Fleet Bank Private Clients Group
Created selection criteria to better align sponsorships to business
objectives, identified nonprofit partners that met the criteria
and then managed project roll out across the region (NYC, Long
Island, New Jersey, Pennsylvania). Activities currently
Fleet Bank Private Clients Group
Created monthly women's series ("Fleet Forward") to cross market
Private Bank / Middle Market groups targeting high net worth female
entrepreneurs. Secured outstanding women in the arts, eg. Gail
Sheehey (writer), Head of Contemporary Art, Christies
and Artistic Director, Alvin Ailey American
Dance Theater.
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U.S. Trust
In honor of a client's donation of artwork, US Trust sponsored an
exhibit of contemporary African American art at the Pennsylvania
Academy of Fine Arts. At the client party, we placed the director
of the Studio Museum of Harlem as an innovative dinner speaker.
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American Express Tax + Business Services, Inc.
Provided fundraising, marketing and sponsorship counsel for AMEX
cultural and nonprofit clients including the launch of the new
Rubin Museum of Art in New York City.
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Atlantic Trust
Private Wealth Management
Created "arts platform" strategy to boost name recognition and to
secure new clients. |
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Fleet Bank Private
Clients Group
Developed positioning and strategic marketing plan to expand Fleet
PCGs' presence in the mid-Atlantic region (NYC, Long Island, New
Jersey, Pennsylvania) to assure the smooth transition given merger
activity using charitable donations to raise brand awareness, cross
market internally, and to source and identify new clients. |
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Barnes & Noble
Held training seminars for national Community Relations staff to
better align sponsorships and donations to business objectives.
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