Arts + Business Partners - Sponsorship Marketing

Clients

“Alice Zimet gets it. She understands that as the client, you are under the gun. Her job is to help you succeed in meeting your goals. When you do, you’re the hero...which is her reward.”

Aubrey E. Hawes
Global Advertising and Marketing Consultant (Retired Senior Vice President, Worldwide Advertising, Marketing, Research The Chase Manhattan Bank)

Board Placement
Fleet Bank Private Clients Group
Created a program to strategically place executives on nonprofit boards as vehicle to deliver closer access to affluent targets across the Mid Atlantic Region
(NYC, Long Island, New Jersey, Pennsylvania).

The Chase Manhattan Bank
Placed executives on the boards of the International Center of Photography, Roundabout Theatre, Martha Graham Dance Company, Carnegie Hall, Paul Taylor Dance Company, Young Playwrights Inc., WNET, San Francisco Opera and many more.

Cause Marketing
Sephora USA (group LVMH)
Developed national cause marketing campaign (across 39 states) to benefit a children's medical charity. Strategy centered around new product development and launch of Sephora.com with 58 million media impressions generated
within the first 10 months. Over the past 5 years, since the Operation Smile promotion began, over $1 million has been raised and the lives of over 4,000 children around the world have been changed.

“Sephora needed a philanthropic initiative that made strategic sense. Alice immediately set to work with instant results and identified a charity that operates on children’s facial deformities. How innovative to link this to our mission -- the business of beauty. Alice created a “cause marketing” campaign with the launch of a new product, a lip balm. And with the sale of each lip balm, thousands of children are helped around the world.”

Tanya Pushkine Rojas
Director, Pubic Relations, Groupe Clarins, and Clarins Fragrance Group
(Former Director, Cultural and Philanthropic Affairs, Sephora USA)

Product Placement
Pernod Ricard
Placed Pernod Ricard spirits/wines in front of an upscale demographic audience at VIP events for the Orpheus Chamber Orchestra at Carnegie Hall and the Gala at the Whitney Museum of American Art. Identified unique venue to launch new brand at a prestigious 57th Street photography gallery.

Project Identification / Roll Out
The Chase Manhattan Bank
Created and managed global sponsorship program to generate business and brand awareness. Here are a few project highlights that generated significant business:

To penetrate a new European market, 200 Private Bank prospects attended performance of Paul Taylor Dance Company.
Result: 16 relationships with $20 million in new deposits acquired
in 2 months.
To gain closer access to a government prospect, co-sponsored the Paul Taylor Dance Company with Japan's Ministry of Telecommunications.
Result: Event solidified $80 million deal.
To launch a new Mexican subsidiary, co-sponsored Jose Carreras concert with major corporate client.
Result: Corporate account increased 30%.
To cross-market and to offer client appreciation, Corporate Finance and Private Bank co-hosted concerts around the world with Cecilia Bartoli,
Tony Bennett, Jose Carreras, Placido Domingo, Kiri Te Kanawa, Frederica von Stade and Dionne Warwick.
Result: Accounts under management increased over $1 billion.
To increase "share of wallet", select retail customers admitted free to the Guggenheim Museum.
Result: Of 40,000 visitors, 10,000 customers took advantage.
To thank profitable clients, Credit Card offered free tickets to the Martha Graham Dance Company.
Result: 12% response (3,500 + customers)

“I worked with Alice globally and watched her use the arts to significantly increase new and increased assets under management. She is competent, professional and strategic and can conceptualize from paper through extraordinary execution.”

James W. Zeigon
Retired Executive, Global Private Banking, The Chase Manhattan Bank

Fleet Bank Private Clients Group
Created selection criteria to better align sponsorships to business objectives, identified nonprofit partners that met the criteria and then managed project roll out across the region (NYC, Long Island, New Jersey, Pennsylvania). Activities currently underway.

Speaker Bureau
Fleet Bank Private Clients Group
Created monthly women's series ("Fleet Forward") to cross market Private Bank / Middle Market groups targeting high net worth female entrepreneurs. Secured outstanding women in the arts, eg. Gail Sheehey (writer), Amy Cappellazzo (head of contemporary art, Christies) and Judith Jamison (artistic director, Alvin Ailey American
Dance Theater).

U.S. Trust
In honor of a client's donation of artwork, US Trust sponsored an exhibit of contemporary African American art at the Pennsylvania Academy of Fine Arts. At the client party, we placed the director of the Studio Museum of Harlem as an innovative dinner speaker.

Strategic Planning / Sponsorship Counsel
American Express Tax + Business Services, Inc.
Provided fundraising, marketing and sponsorship counsel for AMEX cultural and nonprofit clients including the launch of the new Rubin Museum of Art in New York City.

Atlantic Trust Private Wealth Management
Created "arts platform" strategy to boost name recognition and to secure new clients.

Fleet Bank Private Clients Group
Developed positioning and strategic marketing plan to expand Fleet PCGs' presence in the mid-Atlantic region (NYC, Long Island, New Jersey, Pennsylvania) to assure the smooth transition given merger activity using charitable donations to raise brand awareness, cross market internally, and to source and identify new clients.

1:2:1 Coaching / Personalized Seminars
Barnes & Noble
Held training seminars for national Community Relations staff to better align sponsorships and donations to business objectives.

Lectures/Training Client Highlights